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As a Peace Corps nurse during the 1960s in Togo, West Africa, Ann Moore observed African mothers carry their babies in fabric slings tied securely on their backs. Moore noticed that the babies seemed calm because they felt secure and near to their mothers.
When Moore returned to the United States and had her own child, she wanted to carry her baby in the same manner. She and her mother started with a simple backpack and then refined it to their needs. Together, the two women inventors came up with the original soft baby carrier, the Snugli®.