Develop New Products with Commercialization in Mind

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How do I know if my product will sell?

Develop New Products with Commercialization in Mind

No one wants to see a new invention go sour when it hits the commercial market. But, it does happen. People don't like the size or shape. They hate the color. The price is too high. Commercial success happens long before a product is completely finished or designed. As an inventor of new products, you should always develop ideas with future commercialization in mind. That way, you can avoid costly errors. For example, if you have an interesting shape you can add to your invention, it will be more marketable. You can file for what is called a design patent to protect that aspect of your product. File this as soon as you come up with your new design. Also, will an attractive logo help to sell the product?

We all know the power of a good logo--consider the nike swoosh. People walking through stores are literally bombarded with information and products. How can you make yours stand out? And how do you need to adjust its design to best do that? What about a trademark? This is like a brand name. If you come up with a good one, it can be protected in a similar way as obtaining a patent for a product. What about color? Just because you can get a ton of product made cheaply in a certain color doesn't mean you should. Color choice is critical in the developing of new products. Do your research in this area.

Remember, last year's colors don't sell. You can get a lot of information about color by observing catalogues and store fronts. It's there that you'll see all the hot, new colors for consumers. Last and maybe most important is pricing. You need to know how much people will pay for your invention before you perfect it. That way, you'll make design choices that are in line with predicted mass production costs.



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