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For a minimum of five years in a row, Coca Cola, Microsoft and IBM were named the top ranking brands in Business Week's Annual rankings. Valued at $70, billion $65 billion, $ 51 billion, these companies are expert at leveraging the value of their intellectual property into huge sums. With this example, it's ironic that most medium and small companies neglect to undergo a formal evaluation of their intellectual property.
An intellectual property valuation helps its owner make critical decisions about how to cost-effectively use their asset in the marketplace. Whether licensing or selling an IP asset or insuring and protecting it, without knowing its value, it's hard to know if you're entering into equitable deals.