October 13, 2006, Newsletter Issue #36: Industry Trade Shows - A Great Place For Selling and Learning

Tip of the Week

Industry Trade shows represent an invaluable opportunity for inventors. And how convenient of them to gather all in one place and at one time.

You don't have to have a booth at a trade show to get a lot out of one. Walking the aisles and talking to as many people as possible can help you notice market trends, learn about companies that can manufacture and market your invention, learn about manufacturing techniques and materials, get a feel for price points and gain contacts. Just don't forget that you do not want to reveal your invention here. You just want to notice similarities and differences, and collect business cards so you can contact potential partners individually.

Every industry has at least one major trade show a year, often run by the industry's largest trade association.

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