Position Your Invention for Success

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What is positioning in the field of marketing?

Position Your Invention for Success

One of the most important types of inventor help is invention marketing. The world of marketing is so vast, it's hard to know where to start. And, just because one avenue of invention marketing worked for someone else, it may not be the best way for you to increase sales. There are lots of ideas about invention marketing online at websites like inventhelp.com. But, be leer about invention marketing companies that promise too much for too little. They often take advantage of inventors naive to marketing and try to offer 'cookie cutter' approaches for different types of new inventions. One term often used in the field of marketing new ideas is invention positioning. Unfortunately, many inventors think--if they have a great product--people will find them, and the money will come rolling in. You can ask many former inventors if that's true and they are likely to laugh. Successful inventions are marketed in the right way to the right audience at the right time. This is positioning. You cannot define your invention as the greatest shovel ever. You must identify specific features and their benefits in order to know how to position your invention. You should also gather impartial testimonials and document the results of focus groups and other marketing research. If you need to find help from an investor, find one who already has success in the industry in which your invention belongs. Just because someone has money to invest doesn't mean they will in your invention. Positioning is not saying, "I know this product will make it big." Positioning identifies specific consumers in specific markets who are willing to pay a particular price for a particular product with particular features.

   

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