Using Your Prototype to Test the Market

Now that you have a working prototype of your invention, why not use it to test your market? Reaching out to potential customers during the product development stage is considered to be a major factor in the successful development of any new invention. The feedback of people who would use your product can help you shape it into one that will fly off the shelves. Field work, using your prototype, is one of the best ways to get customer feedback. Gather small groups of people together who are willing to give you their opinions. Have them sign non-disclosures, of course. And, use the opportunity well, by thinking through the questions and issues you want to solve.