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April 17, 2009, Newsletter Issue #163: Intellectual Property Valuation
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Tip of the Week
For a minimum of five years in a row, Coca Cola, Microsoft and IBM were named the top ranking brands in Business Week's Annual rankings. Valued at $70, billion $65 billion, $ 51 billion, these companies are expert at leveraging the value of their intellectual property into huge sums. With this example, it's ironic that most medium and small companies neglect to undergo a formal evaluation of their intellectual property.
An intellectual property valuation helps its owner make critical decisions about how to cost-effectively use their asset in the marketplace. Whether licensing or selling an IP asset or insuring and protecting it, without knowing its value, it's hard to know if you're entering into equitable deals.
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This weekly Invention Tips newsletter is brought to you by InventHelp, "The Invent Help People," America's leading inventor service firm. InventHelp can assist you in trying to submit your invention or new product idea to companies, as well as help you obtain affordable patent services. To request more information, visit www.inventhelp.com or call toll-free 1-800-INVENTION.
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