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December 28, 2007, Newsletter Issue #96: Highlight the Features and Benefits of Your Invention
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Tip of the Week
Before exhibiting your invention at an invention trade show, rehearse a 30-60 second overview of your invention's features and benefits with a friend. Write down your the main features and benefits on an index card. Stick to those points when you're talking to people at the invention trade show. Although it's appropriate to give a little backstory as to how you came up with your invention, focus on how it can help other people solve a problem.
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Exclusive Sponsor
This weekly Invention Tips newsletter is brought to you by InventHelp, "The Invent Help People," America's leading inventor service firm. InventHelp can assist you in trying to submit your invention or new product idea to companies, as well as help you obtain affordable patent services. To request more information, visit www.inventhelp.com or call toll-free 1-800-INVENTION.
