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October 12, 2007, Newsletter Issue #85: Protecting Your Patent With Branding
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Tip of the Week
When you obtain patent protection, one thing to remember is that your patent's protection is only limited to the extent that you are willing or can afford to enforce it.
And it's not very difficult for companies to design around a claim, develop what's called a knock-off, and put it on the market. Often the best protection from this is to develop a branding and marketing strategy that sets you apart from the rest and establishes your presence in the mind of consumers. As the saying goes, sometimes the best defense is offense. Take a look at brand leaders like Ben & Jerry to learn how they keep ahead of the pack. They're a great example because they were underdogs. Other brands to study are Virgin Airways, New Balance, and Harley Davidson.
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Exclusive Sponsor
This weekly Invention Tips newsletter is brought to you by InventHelp, "The Invent Help People," America's leading inventor service firm. InventHelp can assist you in trying to submit your invention or new product idea to companies, as well as help you obtain affordable patent services. To request more information, visit www.inventhelp.com or call toll-free 1-800-INVENTION.
